You shipped the feature, closed the ticket, merged the PR — but do you have any idea if it actually mattered? If you want to know how to be a better product engineer, this episode is for you.
In this episode, I explain why business outcomes are lagging indicators you can't directly control, while product outcomes are leading indicators tied to user behaviour that your team can actually influence. I walk through the Cynefin Framework, how to test if a product outcome is any good, what a feature factory looks like, and practical things you can start doing right now to speak the language of outcomes.
TIMESTAMPS
00:00 Why Engineers Never See the Feedback Loop
03:00 Business Outcomes vs Product Outcomes — The Definitions
07:00 Why Product Development Lives in the Complex Domain (Cynefin Framework)
09:00 How Business Outcomes Get Translated into Product Outcomes
12:00 The Four Tests of a Good Product Outcome
15:00 From Features to Experiments — Redefining “Done”
18:00 The Feature Factory and Vanity Metrics
21:00 What You Can Do as an Engineer Right Now
25:00 The One Question That Separates Product Engineers from Software Engineers
RESOURCES MENTIONED
* Cynefin Framework by Dave Snowden
CONNECT WITH PRODUCT ENGINEERS
Host: Peppe SillettiLinkedIn: https://www.linkedin.com/in/peppesilletti/Website: https://peppesilletti.io
Product Engineers Community:Website: https://productengineers.comLinkedIn: https://www.linkedin.com/company/product-engineers
SUPPORT THE SHOW
If you’re an engineer who’s tired of just closing tickets without knowing if any of it mattered — share this episode with your team. Drop a comment with your biggest takeaway.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit